🦾 The One-Channel Rule
You can't win five channels at once, even with AI. Pick one, starve the rest.
It's so important to focus on one business.
And then once inside, it’s paramount to focus on one channel.
Google, Meta, ads, IG, TikTok, TT Shop, Etsy, eBay, SEO, affiliates, influencers, Reddit.
The list goes on and on.
Social, ads, SEO, newsletters, email. Some of them basically run themselves. But TikTok, YouTube, Instagram? Each one needs its own dedicated focus, your maximum time and energy.
If you're a solo founder or a small company, it’s brutally hard to manage. You end up bouncing around from fire to fire, and your workdays get gobbled up. Your progress stalls.
This is why focus wins. Most of the founder success stories you see today are exactly that: something clicks, and they ride the wave, as they should.
But what you don’t see is how much they neglect.
They aren’t on all the socials. Their website might be lacking. Maybe they aren't sending as much email or sms as they should. So on.
And until they (or you) have a bigger company with years of systems building and business knowledge, that’s exactly how it should be.
You have to resist the urge to be all places. You can’t. I’ve tried. It’s a fool’s errand.
To win, find one traffic/sales channel (ads, social, SEO, cold email, door-to-door sales, ha) and one product delivery method (info, ecom, Amazon, eBay, etc.)… then take it so far that it changes your life.
This is the way.
P.S. I’m on screens for hours each day. It started to wear on me: Headaches, eye strain, blurry vision at night… and that wired feeling keeping me up when I was def ready for sleep.
The cause? Bright screens and blue light.
And that’s why I now wear these during the day (and at night when relaxing): LITEZ Screen Lens. BH readers get 10% off using code BHNL.
📰 Links
Quartz: OpenAI leans toward delaying its IPO to 2027 at a 1 trillion dollar target
CNBC: Alphabet paces for its worst day in a year after AI talent exits
CNBC: Microsoft and Google take on Anthropic and OpenAI in AI coding models
Reuters: SpaceX targets US consumers with a Starlink mobile push
CNBC: Volkswagen plans 100,000 job cuts and four German plant closures
TheStreet: Michael Burry pulls back on his big Palantir short bet
TheStreet: Amazon quietly raises the price tag on the AI boom
🛠️ One Build — The One-Channel Cut
Open Claude. List every channel you are currently posting to or paying for.
Ask it to rank them by where your last 5 real wins (customers, leads, revenue) actually came from.
Pick the ONE with the most pull. That is your primary. Everything else drops to maintenance or off.
Block your deepest 2 hours tomorrow for that one channel only. Starve the rest.
🎯 Skill — FEED ONE CHANNEL
Pick the single traffic channel that drives your real results and give it 60 uninterrupted minutes today: one great post, one improvement, one piece of outreach. Ignore every other platform for the hour. One fed channel beats five starving ones. That's the way.
📈 Markets
🟢 Winner: SPCX +1.5%. SpaceX rose ahead of its fast-tracked Russell 1000 index addition.
🔴 Loser: BE −13.6%. Bloom Energy, a data-center power play, pulled back hard after a big run. (i like the stock)
When the herd panics over AI valuations, the builders keep building. Focus beats chasing every ticker, same as every channel.
🐦 Tweet
📊 Stats
The Arctic's Northern Sea Route carried 3.2 million metric tons of transit cargo in 2025 across 23 voyages, up from 15 the year before. Source: gCaptain
20 percent of all US car collisions happen in parking lots, a blind spot federal data does not even count. Source: Bloomberg
Japan is weighing a 71 million dollar subsidy to speed anime and manga translation and choke piracy. Source: Polygon
📰 My Work IOS System → Packed into a simple One-Click Template
Too many tools. Too many logins. Too many windows. Too many tabs. Too many things to do. Too many emails.
So on and so forth.
And to manage it all, I’ve tried all the apps that promise to do so: asana, monday, todoist, obsidian, logseq, to name a few. Most last 2-3 days, and then they end up in the APP GRAVEYARD. (Can you relate 🙋🏻.)
It took me years to finally find a home: Notion.
I use Notion to house everything I do: Multiple businesses, brands, finances, deals, investing, content ideas, this newsletter, everything.
Notion is extremely powerful but also extremely overwhelming, which is why it took me 3 years once I was inside to figure out the exact ‘Goldilocks’ system to manage all of this.
The result is a custom boomerang, tickler-like system based on GTD principles.
The next thing I had to figure out was how to manage projects. That was only recently dialed in over the past few months as my project count surged (thanks AI).
I finally figured out projects after three painful months of building, abandoning, rebuilding, and building again.
The key is a 🚨 🥇 🥈 🥉 system and sub-items to rank items in a LINEAR order.
The second key is to make sure you only work in that order using that system, not in some other toggle or DB you build on the fly.
As this started to work for me, it became obvious how powerful it was (is). So I decided it was a no-brainer to offer it here. As I was thinking about what the killer angle was, I kept coming back to the core thing that it allows me to feel each day: TO NOT FEEL OVERWHELMED SO I COULD GET RID OF WORK FOMO.
Work FOMO is this: If I work on this task, project, or business, all the others are being neglected. And the anxiety of not knowing, feeling like you’re spinning your wheels or going in the wrong direction. It really takes the fun out of work when you’re in that constant state.
And it can stress you THE FK out.
It often leads to rushing the work itself. This creates subpar work. Half-built bridges. Weak results.
That’s what the system solves. It gives you the feeling that you are in control and that you are working on the right thing at the right moment in the right order.
To feel in control, you have to have confidence that you have all the details and that you've sorted them and ranked them in the proper places. That is, basically, what the entire Getting Things Done system is about. The hard part about GTD is creating a system that you can follow in the digital age.
I think this is the single hardest thing to solve in productivity today.
If any of this resonates with you, check it out. Inside are the exact pre-built databases that I use every day to manage multiple brands and businesses and a team of 30.
There are a few short videos to show you the ropes. You can get the system working for you in minutes. Just install it into your Notion back end, and it’s ready to go.
I also included an AI skills database designed to help you solve AI FOMO. The foundational skills that you can build the rest of your work on top of. So you don’t feel like you are spinning your wheels, or worse, watching the AI wave pass you by.
Pair them together, and you have the new OS for working in the AI age: One workspace where you know what’s next, nothing slips, and you’re learning AI while doing instead of watching people hype it up on social media.
Only $67 → 👉 LINK HERE
Comes with a money-back guarantee. If it’s not for you, get a quick refund.
🔥 Useful Sh!t Corner 🔥
🗓️ On this day in 1894 → the United States made Labor Day an official federal holiday. One day, one focus.
🦾 How to be dangerous → Audit your channels this week and cut down to one. Depth beats spread.
🌞 Health → Get 10 minutes of sunlight within an hour of waking to anchor your sleep cycle.
🍳 Cooking → Rest meat 5 minutes after cooking so the juices redistribute instead of running out.
💬 Quote → "The successful warrior is the average man, with laser-like focus." —Bruce Lee
🤖 AI reality check → Automation multiplies focus. It cannot manufacture it. Aim first.
P.S. I’m on screens for hours each day. Headaches, eye strain, blurry vision at night… then that weird feeling when I lie down to sleep, even though I should be exhausted and falling asleep fast. Blue light and bright screens for hours each day were the culprit. It’s why I now wear these for most of the day: LITEZ Screen Lens. BH readers get 10% off using code BHNL.
🧰 The Stack & The Goods
🛠️ The tools I actually run my business on → My Apps Stack (click here)
🛒 My favorite products, with subscriber discounts → My Favorite Products
👋 I’m Colin → Father, AI builder, founder, investor. X-IG-TT → Free Stuff
🧠 Become irreplaceable: Build Your Personal AI Moat. Get 50% off the year and support so I can keep dropping free stuff here and here.
Use AI. Stay Human. This is the way.