🦾 The New Better Human Newsletter
Welcome to the new Better Human
The Better Human is focused on building better (individual) humans because it’s the only way the world can be a better place for my kids. Join the newsletter
"The downfall of society begins with the individual.”
I’m Colin, a father, CPG / Health founder and CEO, Bitcoin + Freedom Maximist, and Investor. I believe in Free Humans and Free Markets. 👋 YouTube, Twitter, Instagram.
Friend,
I’ve been neglecting this newsletter.
Not anymore.
If there’s something specific you want me to cover or do more of, plz reply here.
I’ve reworked the format a bit.
I’m going to keep testing new sections and ideas.
I just launched a new e-commerce newsletter and am still co-publishing the Yes2Meat newsletter.
All of them are going to get the attention they deserve. So get on those lists.
-Colin
⛓️💥 Food
🥗 “I get all the nutrients I need from my food!” The food: X POST
🥛 I didn’t know this about milk (our family buys raw): Seed Oils in Milk: Nearly all milk in the US is sold with synthetic vitamin “packs” added. Vitamin D3 was added to milk to combat rickets in the 1930s. Since then, we know that sunlight exposure produces about 90% of the body’s D3, yet the synthetic vitamins remain. Read more.
🍔 Research suggests that eating carbs slows metabolism while eating protein and fat speeds it up. @bigfatsurprise
🌶️ Too good not to share: Everyone should know how to make the two-ingredient taco filling.
☕ Use coffee the right way, not just anyway, and unlock its hormone-balancing benefits
⛓️💥 Health
💪 Zinc nearly doubles testosterone → I started adding this to my routine. My energy is def up.
🔥 Crazy long list of baking soda health benefits.
🫒 Is the Mediterranean diet accurately portrayed or based on botched work?
🔥 How to lose fat (in a nutshell) thread on X.
⛓️💥 General yet useful
🏋🏻♂️ Research shows that people with more fear of rounding the back have more back pain → Thread from KneesOverToes Guy
🤥 The Big Lie About Competition by Shaan Puri (one-minute blog edition)
🎺 Can humming for 10 minutes a day completely change mental health?
🤖 AI Corner
I got my wife using GPT.
She now goes there first, before Google… instead of Google.
I first coached her on using it.
Now she gets it.
Because you can talk to it.
Just say what you want and get it.
When you don’t get what you want, tell it!
And keep doing that until you get what you want.
Prompts, agents, and all the other AI buzzwords are noise for most people who don’t realize you can just talk to it, just like you would with any coach, therapist, doctor, or friend.
And 99% of the population isn’t doing this at all. They don’t even know it exists.
🦬 An awesome product I can’t help but recommend
The First 100% GrassFed & Grass Finished Bison Liver Supplement → 🇺🇸 Sourced and Made in America
Tribe Vitamins is home to the highest quality organ supplements we’ve ever seen. Made in the USA from 100% grass-fed, grass-finished American bison.
Check out their current MicroBatches: Elk Velvet Antler, Bison Testicles, & Tallow Balm
A few products I’m enjoying:
They have culinary edition bison tallow (which I have in my cabinet right now) as well as this
This FEMUR Creamer is a unique and incredible product (I’m grabbing one myself as I type this):
Femur Creamer: Pure Bone Power for Your Coffee, Meals & More
Meet Femur Creamer—a nutrient-rich, one-ingredient collagen creamer from 100% grass-fed bison bones. Utilizing a patented freeze-dried process to lock in nutrition, it's packed with collagen, gelatin, and bone marrow goodness.
Not Just a Coffee Creamer
In Drinks: Mix into tea or warm water for instant bone broth.
On Food: Sprinkle over steak, rice, or veggies for flavor and nutrition.
DIY Jello: Blend with water, chill, and enjoy clean, nutrient-dense jello.
Why It Stands Out
One Pure Ingredient: No fillers, just collagen, gelatin, and marrow.
Patent-Pending Process: Freeze-dried to keep nutrients intact.
Fits Your Diet: Paleo, keto, dairy-free, and animal-based approved.
Sustainable: Sourced from U.S. grass-fed, grass-finished bison.
How to Use
Stir into coffee or tea for a creamy boost.
Mix with hot water for bone broth.
Sprinkle on meals for added depth.
Make jello with just water and a fridge.
Readers can use code YES2MEAT to get 15% off. Buy now.
*Tribe Vitamins are in limited supply and sell out often.
🥩 Yes2Meat Newsletter
The Yes2Meat newsletter is published twice a month.
It’s full of animal-based nutrition.
It’s also free.
I co-write this with Miranda, who does a fantastic job of staying current on what’s happening in the nutrition space.
We’re both passionate about promoting animal-based nutrition—and health in general—and this is one (small) vessel for doing that.
We’d love to have you.
Hop on the list below…
🎧 Focus is your path
But what you leave behind to get it is what most founders aren't willing to do....
A lot of really good, sometimes great things.
You can't do everything. You can't even really do two things. Do one.
One Product. One Offer. One channel.
FOCUS ON IT AND ONLY IT UNTIL YOU'RE PRINTING.
Then do it again with the next one.
Alex Hormozi talks about focus for a reason.
Every business he sees struggles with the same problem: too many options, too much complexity, and too few resources.
In today’s complex and unlimited-information world, narrowing your focus is not just smart. It’s essential.
Focus leads to results. It paves the way for growth. Embrace it.
Creatine + electrolytes → Delicious hydration with muscle building and recovery built-in
This took a year, but it’s finally done: Wild Creatine + Electrolytes, delicious hydration with built-in muscle building and recovery.
We haven’t even announced it to our list.
We also dropped 100% Wild Creatine in stick packs, which are travel—and gym-bag-friendly. So, you won't have to lug around huge bottles of creatine everywhere you go.
Use code WILDCEO for 15% off.
📧 E-commerce
I’ve been an entrepreneur for over 15 years now.
In e-commerce for 10 years.
And now, in the agency/coaching space for three months.
It’s like starting over every-single-time.
But that’s part of the fun.
My newest endeavor is a creative growth and consulting agency helping health brands launch and grow.
We just released a course and a new “system” for new and aspiring founders to enter the CPG / e-commerce space. If you've ever considered launching a brand, check them out here.
As I write this, we’re building our first edition of the Healthonomics: A Newsletter for Health Brands by Rize Brands.
I highly recommend getting on the list if you're interested in the space. There's a lot more to come.
Hiring
Content → written: We will soon need help growing these multiple newsletters. Skills needed: writing, research, curation, and the ability to focus and produce.
Content → organic: We’re building a content team to launch our social game soon. That will include a long-form podcast, YouTube, and short-form content creation and distribution.
Sales/outreach/lead gen: You aim to get brands on a phone call with me. I’ll do the rest.
Ads → Looking for a fulfillment partner to set up new client ad accounts (Mega + Google) on a per-project basis.
Brand Highlights
Carnivore Bars → A pantry staple for the fam. Last forever. Insanely nutrient-dense nutrition in your pocket.
MANBAR: 12g of protein from 100% American Grass-Fed Bison. No seed oils. No encapsulated acids. No GMOs. Just grass-fed bison, beef, and organic spices slow-fermented to perfection. Use code YES2MEAT10 for 10% off
Beefy Meat Chips → my current obsession. Lemon pepper is omg. I’m on my third order in 30 days. Small-batch Texas brand. Great founders. Passionate about their product and quality.
My Brand → 🦌 Wild Foods: Obsessively sourced premium foods and supplements by Wild Foods. Use code WILDCEO for 15% off - Check our creatine + electrolytes naturally flavored dragonfruit… just dropped.
My Favorite Products
Function health - 100+ labs a year for only $499 - It's super easy to schedule the appointment, and you get reminders for the follow-up tests. They’re invite-only right now, so here’s a quick access link.
🦢 Swan Bitcoin is what I use to buy Bitcoin daily. Set it and forget it. Then, when you wake up in a few years, you'll be happy.
Wild Collagen - Grass-fed collagen for bone, skin, hair, and nails
🏋️♀️ Men → Natural hormone, stamina, and energy stack: Grab the Wild Man stack today. Highly effective and affordable.
Newsletters
Yes2Meat → Yes2Meat exists to promote animal-based nutrition and regenerative agriculture.
Rize Newsletter → Healthonomics: A Newsletter for Health Brands by Rize Brands.
My Links
My Marketing Agency → Rize Brands → E-commerce Coaching & Scaling Program for starting and established brands. We launch and scale brands. 🚀