🦾 Less But Better
You want to focus
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Fellow Human,
You pretty much always have to do the opposite of what everyone is doing and do the opposite of where everyone was going, because that becomes the average, and average has no value in the marketplace.
People don’t pay for average. They don’t want average.
People are building more. One person can build an app. One person can build an entire brand. One person can build a multi-million dollar company.
That means you have to be hyper methodical.
You need to have high taste and judgment and create something that is elegant, simple, and beautiful.
Instead of trying to compete on more, you compete on less but better.
Less but better.
-Colin
🧑🏼💻 The 5-Min Build — The Kill Cut Engine 🛠️
Give Claude 5 versions of every draft and let it kill 4 in 60 seconds.
Drop the angle into Claude: “Write 5 stylistically different opening paragraphs for a post on [theme].”
Tell it: “Now rank them 1–5, one sentence per version on WHY that one lands hardest. Be brutal.”
Take number 1. Discard the rest. Don’t reread them.
Repeat for the next section. Same drill.
Save the prompt. Run it every time you draft.
The payoff: 80% less time staring at five mediocre drafts. You ship the one that actually lands.
⚡ The Prompt — "The Kill Cut"
I'm writing a [post type] about [theme]. Give me 5 stylistically different opening paragraphs. Then rank them 1 through 5, with one sentence per version on what makes that version the strongest. Be brutal in your ranking.🎯 Skill — The Kill Cut
Skill of the week: the kill cut. Generate 5 versions of every post, page, or pitch. Kill 4 of them in cold blood before you ship one. The act of killing is the brand. AI gives you volume. Your taste does the rest.
📈 Money
More positions don’t mean better returns. Usually the opposite.
And that’s why I don’t personally use indexes.
My strategy is the same as always. Concentrated. Held forever (nearly always)
Tech monopolies. AI and chip monopolies.
Bitcoin is a monopoly on the only hard… the only unprintable money in the universe.
That’s the whole list. Less but better, applied to money.
Don’t trade. Just keep buying.
📰 Links
Bezos' new AI startup just hit $41 billion before lunch
Bezos says AI won't kill jobs while quietly launching his own AI company
Thrive just closed $10 billion. Its biggest fund ever.
The family offices secretly fueling every mega IPO this year
Texas is officially America Inc's new center of gravity
Anthropic just walked back the policy that almost sabotaged its own researchers
Lionsgate is buying Runway to make AI-generated YouTube shows
America's four-year trucking slump is officially over
Porsche says no to an electric 911. Yes, really.
Brides are paying witches $100K for perfect wedding weather
The new airport lounges care more about videogames than drinks
How publicists quietly took over the C-Suite
CFOs still can't measure the metric that matters most. AI usage.
📊 Stats (stats source)
China controls 80% of the global tungsten market. The US closed its last domestic tungsten mine in 2015. Allies are scrambling to rewire their supply chains. Source: Nikkei Asia
A new analysis of 72 million Citi Bike trips found protected bike lanes massively outperform painted ones for ridership. The build quality is the unlock. Source: Phys.org
44% of Americans say winning at a board game is at least somewhat important. Monopoly is still the most-played title at 81%. Source: YouGov
🔥 Useful $HIT CORNER 🔥
🗓️ On this day in 1776 → The Continental Congress appointed a five-person committee (Adams, Jefferson, Franklin, Sherman, Livingston) to draft what became the Declaration of Independence. Five people. World-changing document. Less but better, applied to history.
🦾 How to be dangerous → Write your most controversial take down on paper before you post it. If you can’t defend it for ten minutes against a friend, kill it. Ship the one you can defend.
🌞 Health → Sunlight on your skin within thirty minutes of waking. It sets your body clock so you can fall asleep later.
🍳 Cooking → Salt the meat the day before, not the hour of. Salt needs time. Better crust, deeper flavor, almost no extra effort.
💬 Quote → “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” —Antoine de Saint-Exupéry
🤖 AI reality check → Stop pasting client data into ChatGPT. It can surface later in ways you can’t predict. Use a sandboxed account or a local model for anything you wouldn’t email.
📺 VId
🤖 Tools Corner (Tools I use)
🛍️ Shopify: I run my brands on Shopify for a reason: it works, it scales, and it keeps the whole business easier to manage.
🎥 Opus Clips: My team uses to get instant clips from my YouTube videos. Stop letting good content die after one post.
✍🏻 Claude: I started out with GPT first. Then Claude flew past them with Notion, Sheets, and Cowork.
♠️ GPT: I use it for image gen and simple tasks. I do prefer the interface to Claude. I just wish it had Sheets and Notion integrations. Come on.
🛍️ Products Corner
🪴🏡 🍵 Better Human Goods — Nontoxic essentials for health and home. Products that work without the junk. Use code BNL for 10% off.
🦷 Dento Honmono — all-natural bristle toothbrushes with zero microplastics. Get the 4-pack of the world’s healthiest toothbrush.
🦷 Dento Pure Mineral Tooth Powder — whiten, repair, and strengthen enamel without the petroleum byproducts found in most toothpaste.
🤠 Junk Cream for Men — When it itches or won’t go away → insanely effective, targeted support and 100% body coverage. The only skincare/bodycare cream you need as a man. One bottle does it all.
💤 Nocturna Glycine — sleep like a baby with simple, clean glycine.
🥩 Carnivore Bar — the complete whole-food bar built for the modern age: beef, tallow, and salt. 35g fat, 20g protein, 400 calories, 0g carbs, and shelf-stable 25+ years.
🥩 Beefy Meat Chips — one of my favorite food products ever; the maple and lemon pepper are dangerously good. Just trust me on this one.
⛓️💥 YourLinks.bio — a simple, affordable one-page website for your bio, contact form, portfolio, products, services, courses, and anything else you need online.
👋 I’m Colin. Father, founder, and Investor. X, IG → Drop feedback here
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