🦾 Google yourself
The next big edge in content isn’t AI — it’s you, talking.
Helping you build a personal moat for the AI age: Support the newsletter
Fellow Human,
If a stranger Googled you right now, what would they find?
Would they hire you? Ignore you. Unfollow you.
In the AI age, your name is the moat.
Every search result is a job interview.
Every post is proof of what you can actually do.
Spend 10 minutes today. Open an incognito tab. Google yourself.
If you don’t like what you see, start creating to solve it.
YourLinks.Bio is a great first place → the simplest one-page website/link in bio there is, exactly what most people need.
Everyone is going to need a one-pager.
Here are a few other things you can do to boost positive SEO within your control:
Buy yourname.com today. $12/year. Even a one-pager with a photo, bio, and 3 links beats an empty result. Google ranks domain matches first.
Lock down your LinkedIn URL. Custom slug (
linkedin.com/in/yourname), filled-out headline, pinned post, real photo. LinkedIn ranks top 2 for 99% of names in seconds.Publish under your own name. Substack, Medium, or your personal blog. NOT under a brand name. Four posts a year stack authority. Google rewards consistency.
Get on 5 podcasts. Each episode = a new page that ranks. Show notes link back to you. Cheapest backlinks money can buy (mostly free).
Fill every profile site you qualify for. Crunchbase, AngelList, About.me, Medium, GitHub, Goodreads, Twitter, IMDB if you’ve ever been on screen. 10 minutes each. All rank. All controlled by you.
Stack 3, and you push junk off page one. Stack all 5, and you own page one.
-Colin
Cach me outside: X - IG - TT, BetterHumanTools.com
🧑🏼💻 Introducing: The Skills Corner 🛠️
I’m going to start dropping these in (mostly) every edition.
It’ll be a Claude Skill, an artifact build (HTML), or an MD file outline for a build or workflow that you can take and install in seconds.
Each will be a working thing you can immediately use, no hours of finagling.
Most people don’t want to build. And though I encourage you to do so, if you let someone else build most of it for you, you’ll still learn a ton as you install and tweak the thing.
Since I’m slightly obsessed with building right now, I’ll do the majority of the work, and you can do the last 3%. You take it as-is, or take it and make it yours.
Now here’s the part that matters. The more you install, the more you tweak, the more you start to see what’s actually possible. One day, a problem shows up, and your brain instantly says, “I can do that.”
And when that switch flips on, it doesn’t flip off… like ever.
That’s the AI mind I keep talking about. The only moat that holds in this age. Can’t be copied. Can’t be automated. It’s yours forever.
I’m going to likely (maybe, probably) paywall these soon. So grab the first few while they’re here. And if you have feedback about what you want me to build or see in the future, whether here or in the free part of the NL, hit me via this form.
But that’s later. Today is free. Let’s go.
🧠 Today: The Brain Dump Cleaner
You have a notes app full of half-thoughts. Voice memos you never play back. A running list that’s really just panic in text form.
You never clean it up or process it into real action. Almost nobody does.
So I built a Claude Skill that does it for you in seconds. Paste the mess. Get back a clean doc. Summary. Action items ranked by leverage. The open questions you’ve been avoiding.
Check out the HTML (dummy/demo copy - build your own to process your data)
What it does:
Takes any wall of messy text or voice transcript
Returns a 1–2 sentence summary of what it’s actually about
Pulls every to-do, ranks the top two as Highest Leverage
Surfaces the open questions hiding in the mess
Exports as a clean PDF
Install it. No signup:
Dump two minutes of chaos. Get a plan back out. That “wait, it just did that” feeling is the thing.
🗂️ The build kit
Here are the files you need to get this out.
If you want something that lives and is connected to AI, I suggest Lovable. My fav app of all time, maybe.
Take these files to Lovable or Claude Cowork.
Or you could take to Claude's web first to recreate the HTML file, but it still won’t have the AI or API integration needed to get real, live answers. So consider either Cowork or Lovable. (This is good stuff, this is how you learn!)
Three Files → HTML demo, Prompt.MD and Skill.MD USE THIS LINK
The one tweak that makes it yours. Default ends with a Next Action. Swap it for how you actually work. Try “tag each action as Deep Work or Quick Win.” Or “flag which ones I could hand off to AI.” Paste as a follow-up. The tool reshapes around you.
The more you install. The more you tweak. The more you start to see. That’s the loop.
📰 Links
Microsoft Build 2026: the seven shifts everyone's racing to copy
Microsoft is coming straight for Anthropic
The Microsoft-OpenAI breakup just turned into a brawl
Microsoft is openly embracing Claude. Read that again.
AI-powered market research is now a $7.5B business
China's DeepSeek is about to close $7B. Read that twice.
Google just dropped a free multimodal AI that runs on your laptop
Google quietly bumped its raise by $5 billion. Nobody flinched.
An AI that writes music is now worth $5.4 billion
Cognition's AI engineer just got its own desktop app
Ramp shipped an AI operating system for every accounting firm
The case for putting data centers in space just got serious
America can't build data centers fast enough. The AI gap is widening.
Uber just cut 23% of its HR department. The signal is loud.
Inside the 28-year-old's plan to drag Meta's AI back into the race
Meet the kingmaker turning YouTubers into Hollywood's next generation
Revolut's founder is quietly stacking a $76 billion fortune
Franchising has quietly minted more millionaires than most tech ever will
Martin Scorsese is now advising an AI image lab
📊 Stats (stats source)
New York handed out $33.5 million in tax credits to 19 Broadway shows. Only 2 are still running today. Source: Bloomberg
Three separate camera-caught incidents of New Yorkers climbing out of sewer manholes this month. Speakeasies have officially jumped the shark. Source: AP
A single freak solar storm could rack up $3 trillion in grid damage. Scientists are now pitching a satellite “airbag” to absorb it. Source: Science
🛍️ Products Corner
🪴🏡 🍵 Better Human Goods is NONTOXIC Living to help you live a better life through clean, pure, and effective products. Site launching soon. Use BNL for 10% off!
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🥩 The best (only of its kind) whole food meat bar on Earth: The Carnivore Bar, which is a complete whole food (and the only one that can say both). This is the ultimate human food built for the modern age. 35g Fat | 20g Protein | 400 Cal Per Bar | 0g Carbs | Shelf-Stable 25+ Years - The Bar With Nothing to Hide. Beef. Tallow. Salt. SOME LEFT: 50% off these flavors. Grab some.
🥩 Beefy Meat Chips are one of my favorite food products of all time. They are so good that you will have to lock them up and give our wife the key (like i do). The maple. Lemon pepper. just. trust. me.
⛓️💥 99.99% of people need a SIMPLE and affordable ONE-PAGE website. We created it for those who don’t need complicated setups or bloated backends. Get everything you need in the digital age: a contact form, a link for your bio, a simple landing page, a place to share your portfolio, courses, products, services, anything. ALL IN ONE LINK with a back-end building process that takes minutes (not hours). Get a free trial over at YourLinks.bio (email me if you want a free 3-month code)
💤 Nocturna Glycine → Sleep like a baby (Discount Code: SAVE15RIZE)
🦷 Dento Pure Mineral Tooth Powder → whiten, repair, strengthen enamel, no petroleum byproducts like most toothpaste. Dento Tooth Powder (Discount Code: NMW4QCH7)
🔒 Free Deal Reviewer Club: 100% free product for reviews. You review. We reward you with a free product. Simple. Join here.
👋 I’m Colin. Father, founder, and Investor. X, IG, Support the newsletter