I’m making big changes.
This newsletter is moving to a mostly paid versus mostly free subscription model.
Free subscribers will still get 2/3/4 emails a month while paid will get everything—2x-3x a week.
There are a few reasons I needed to do this.
First, I need skin in the game to feel pressure because pressure produces better work, and money is a potent form of pressure. Most of us will do more to avoid a loss (like losing subscribers) than we will to try and gain. Even now as I write this, I feel compelled to reread/spell check and keep adding value. Funny how that works.
Simply put: with paying subscribers, I'm pressured to do my best. And I need that.
Shit is too easy. I can do anything I want each day and it's wearing on me. I need some kind of pressure. I need a signal to figure out where I should spend my time.
There are a billion options I can explore each day. It’s too much.
I could read history, philosophy, research starting an ice machine business, buy a laundry mat, look for another Airbnb property, record TIkTOks, record more Youtube videos, interview people for the podcast, on and on and on it goes.
Second, pressure creates a better product for you. It's an investment for us both. I get to invest more time into making the product better and you invest more in reading it and taking action.
There are currently 15,000 of you on this email list. The average open rate is around 30%. That’s about 3000 humans that open each email. That's amazing. 🙏🏻
Finally, I'm launching the Better Money newsletter soon. That'll start out free while I test formats and hone in on the specific value proposition. Then it will become ad-supported or I’ll do a similar model like this. Get on that list here.
To become a Better Human subscriber and get every email + get access to the new upgrades to each, join below:
📰 News and Stuff 🚨
Inflation is actually much higher than 8%. That’s just the CPI, which is a government-created-out-of-thin-air-number. Real inflation is at least double that.
If you aren’t angry enough about this kind of nonsense, which has been going on for at least 75+ years in one form or another, to prepare yourself and your family, then I suspect you'll start preparing when it’s too late to prepare. Sigh.